If meteoric growth is any indicator of optimistic business sentiment, then the most recent numbers from IAB counsel that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Promoting Bureau (IAB), the second quarter of 2015 alone generated a report-setting $14.three billion in on-line ad revenues within the US, up 22.5% yr over year. For the primary half of the yr, Internet advert revenues within the US totaled $27.5 billion, a 19% yr-over-year enhance. This marks the sixth consecutive year of double-digit Q1-Q2 progress.
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